Insightfuldiscoveries Going Rural with Kids The case of childhood explorations in rural India The challenge As for many in the fast moving consumer goods category, the drive into moving towards rural consumer has become a key marketing effort. There was need to understand the standing of the current brands in the rural kids’ mind, and…
Insightfuldiscoveries Size Zero A case of uncovering the sweet side of sugar substitutes. The challenge Considering the increasing health concerns and growing fitness consciousness, relevance of health and wellness products in the market is mounting. How can an established ‘beauty’ brand initiate and foray into the Sugar Substitute category, launching a 100% Natural FDA approved…
Insightfuldiscoveries Evaluating Consumer Experience For A New ‘Transaction-Related’ Offering A case of live experiences and task oriented discussions The challenge The online world is in a state of constant flux. With new features and software getting published every second – it is necessary for an existing online company to adapt, and integrate various features and…
Insightfuldiscoveries Health Package A case of occasional consumption to a more entrenched comprehensive habit The challenge The company who will make a difference in the Health and Wellness area will be the one who can answer the basic question. “How can I continue to enjoy my favourite foods and drinks and yet still improve the nutritional…
Insightfuldiscoveries Modern Trade Evaluation A case of the demanding, value-driven shopper. The challenge Why does a working women executive pick up an iPhone with ease but haggles over the groceries she buys? Why do shoppers at Big Bazaar pick up cartons of Real juices but think twice about buying Nestle milk cartons? What really is…
Insightfuldiscoveries Taking On The Big Brothers The case of powerful positioning and exciting creatives. The challenge The fastest growing segment in the 2-wheelers market, motorcycles witness a fair flurry of new introductions. And in this category, where stereotypes are strong, and bigger is better, the marketing challenge was to launch a mini-bike with a unique…
Insightfuldiscoveries Blurred Visions A case of emotional mind mapping The challenge Lasik and Cataract are emerging as important domains for an eye hospital. Advancement in laser vision technology has reduced risks and increased open-ness amongst consumers in opting for it. With life expectancy on an uptrend, age related eye diseases like Cataract are also going…
Insightfuldiscoveries Youth And Mobile Telephony A case of generating novel and usable learning in an over researched audience sect. The challenge As for many other categories, youth is the largest emerging segment for mobiles also, apart from being a key image driver. Considering the increasing saturation in the market, this segment has gained greater prominence.…