Doing away with
Identifying problems and finding design opportunities
Without understanding the user’s response to design, it’s near impossible for teams to move forward with a set of prototypes. Testing is the only way to get the right UX design.
We have researchers who understand the design process, possess adaptability and deep understanding of human behavior, and can collaborate closely with the design team as well as the product team.
We conduct usability studies including response to UX by focusing on key pillars :
a) Observation practices
b) Understanding the mental make up of the consumer when using an app or site or design, and thereafter
c) Interpreting and analyzing what the conversations shows.
These studies can be done using varied techniques like face to face conversations (via one on one interviews or groups), user surveys and usability tests