Our recent researches on the segment led us to understand a complete lack of site loyalty in the horizontal e-retailers space. Knowing that our choices are guided by assumed favourable outcomes…this insight doesn’t really come as a shocker.
E-retailers today leave no stone unturned in wooing customers and attracting them…from heavy stocks to faster delivery; from better site navigation and usage to attractive deals. In such a scenario, membership to a particular site might lead to extra points, coupons/deals but then imagine what membership to multiple sites will lead to? And with very little effort needed in switching from one e- retail space to another… polygamous relationship with multiple sites and thus lack of loyalty becomes the favourable choice.